Our sences go way beyond our tasted. Bompas & Parr made a smart move with their Heinz Beanz Flavour Experience. They focus on the whole sences experience, not just the taste of food. The consumer eats their favorite Beanz out of a characteristics bowl that matched the taste. And to make the experience complete; a spoon which makes music that matched the taste and bowl. What’s great about the spoon; it’s music goes directly to the inner ear as you eat. So no one will hear it except you! Shall the spoon make farting sounds after eating the Beanz?